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Amazon Prime Day 2025—which was really more of a week this time around—is coming to a close; today is your last to take advantage of top deals on durable luggage, travel accessories, camping gear, premium beauty products, and more. But the good news: Fresh deals dropped this morning, and many top sales are still running from brands like Apple, Bose, Away, Sunday Riley, and Tula.
Whether you've got a wish list ready or are new to the retail giant's biggest sale of the year, we've put together a quick rundown of everything you need to know to make the most of the summer 2025 Amazon Prime Day. We've also gathered some of the best Amazon deals to shop before the sale comes to a close and top-selling items from last year's Prime Day to consider adding to your travel gear haul.
For even more Prime Day sales, head to Traveler's Amazon Storefront.
FAQ:
What is Prime Day?
In case you're not familiar with Amazon's mega-sale, let's get you up to speed: Amazon Prime Day is an annual savings event in which shoppers can find thousands of deals across all major categories. It's usually a two-day event in July, but this year Amazon is extending it to four days.
For the past few years, Amazon has offered a similar sale in October, giving eager shoppers another chance to save ahead of Black Friday. Electronics and home goods tend to be the most popular items during these events—and amount to the biggest savings—but we typically also see great deals on clothing and shoes, luggage, beauty products, outdoor gear, and family travel essentials.
When is Prime Day 2025?
Amazon Prime Day began on Tuesday, July 8, and runs through Friday, July 11. The best deals tend to sell out before the sale ends, so if you see something you really want on sale, don't hesitate to add it to your cart.
Do I have to be a member to participate?
Yes, you do have to be an Amazon Prime member to take advantage of these deals. Membership costs $14.99 per month or $139 per year (college students get a discounted rate), but you can sign up for a free 30-day trial here to try it out without committing to a full year. If you do keep your Prime membership account, you'll have access to same-day, one-day, and two-day shipping on millions of products; two-hour grocery delivery via Whole Foods; Prime's Try Before You Buy program; and more.
What sales can I shop during Prime Day?
During Prime Day, you'll find a variety of can't-miss sales: Lightning Deals, which only run for a few hours; Deals of the Day, which run for one specific day; and Best Deals, which extend beyond the two-day sale. Shoppers will find deals on Amazon devices, as well as discounts across all categories, including luggage, clothing and shoes, tech accessories, outdoor gear, beauty products, home goods, and more. There are also discounts on big ticket items that travelers love, like noise-canceling headphones, e-readers, wearable tech, suitcase sets, and backpacks.
Do Prime Day deals change each day?
Yes, new deals are added throughout the week, and sale prices can change throughout the week, especially if an item is a Deal of the Day or Lightening Deal. Some products, however, will stay at the same sale price throughout the week.
What are some of the best deals this year?
This summer's Prime Day deals are better than we've seen in awhile. Discounts on tech items are plentiful, whether you're looking for noise-canceling headphones, a new fitness tracker, or a portable charger.
We're also seeing steep discounts on Dyson hair tools, like the mega-popular Airwrap Origin (25% off), Away and Travelpro luggage, Baggallini bags, and packing cubes, like this set from Bagail (30% off), or these compressive ones from OlarHike (34% off). Trending brands this year include Supergoop, an editor-favorite for SPF; Shopbop; GoPro; and Calvin Klein.
Other deals catching our eye: this six-output portable charger (37% off), Loops earplugs (a favorite of Traveler editor Jamie Spain, 39% off), and this Osprey travel backpack (25% off).
Travel accessories
Clothing and shoes
Beauty and skincare
Tech and gadgets
Luggage
What did Traveler readers purchase most last Prime Day?
During Amazon's last Prime Day, our readers went heavy on in-flight essentials and travel accessories, particularly neck pillows, lightweight steamers, and handheld fans. Tech gadgets, like Apple AirPods, AirTags, and portable chargers, were popular too.
Some of the best Prime Day deals last year were on skincare and beauty favorites, including Hero's Mighty pimple patches and Crest 3D Whitestrips. And as always, our readers made sure to snag some camping essentials, too, including waterproof phone pouches and LifeStraw's personal water filter.
What are Traveler editors' top Amazon recommendations?
For even more shopping inspo, we've rounded up some of our editors' long-standing favorite travel accessories from Amazon. These are the organizational tools, gadgets, and comfort items we bring on most every type of trip, whether it's a quick weekend getaway or an extended vacation in a far-flung destination.
Bestsellers like Bagsmart's hanging toiletry bag, Tocelffe's reusable travel bottles, and Holii's pill case make bringing our daily essentials with us easier than ever. And if you're heading to a warm-weather destination this summer, make sure to pack some gear that will help you stay cool: portable fans, insulated water bottles, and soothing eye patches included.
Tech and gadgets
Summer essentials
This article has been updated with new information since its original publish date.
